Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

This week, 'Album of the Week' goes to Shevan J Photography! Check out this beautiful wedding, captured by Shevan's lovely photography. We love the story of how Shehara and Sachin first met too, and the cultural intermix of Buddhist, Hindu and Christian too. "Sachin and I first met  at  my 18th birthday in 2009. He had just moved to Melbourne from Sydney. He didn’t know many people at the time but fortunately had made a few friends in his first week who convinced him to come to my birthday drinks. Somehow, a month later, I was dating the random stranger from To View More >>

This week's 'Album of the Week' goes to Lauren Anne Photography. We love Lauren's work, and you can see it featured throughout our website.  "We are a collective of wedding photographers based in Newcastle NSW, who love shooting creative, modern and down to earth couples. Storytelling is what we love to do and we aim to capture each wedding organically, as it unfolds." "We shoot wedding stories across Australia and the world, with a focus on the Newcastle, Hunter Valley, Sydney and Central West regions. We believe that an awesome photography experience is built by making our couples comfortable To View More >>

Try the Workspace Album Designer and save 15%. For a limited time! “Easy as!” That’s the kind of thing we’re hearing about the new and improved Workspace album designer. We’d love you to try it, so we’re offering 15% discount on all new book and album orders placed using the Workspace designer until 23rd May.  That’s not far off, so you’ll need to be quick! Just quote Promo Code WSD2305 in the comments when you submit your order. If you can’t confirm the order by 23rd May, no problem. We’ll calculate the cost and honour the discount To View More >>

How many Images should I include in my album? We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell? But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album! So here’s the guide our designers use when creating album layouts. Just To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>

Our Album of the Week features the wedding of Kathryn and Alexander, and photography by Natalija Brunovs from We Are All Stardust (AUS). Natalija shared a few thoughts about the day and the album design with us below. "I really enjoyed the laid-back elegance of these two. They had a minimalist feel but with gorgeous little details, where it really counted." "Likewise, their album design reflected that attitude. We went for a spacious modern design, letting images breath on the page, a truly “less is more” attitude. It can be so hard to cull back the selection To View More >>

Saying Yes to opportunities As a photographer, Rachael Waring likes to collaborate with people who aren’t scared to be themselves. A big part of her work is staying present and supporting those around her with love. By savouring the day-to-day and saying "yes" to opportunity she  has met and photographed Warren Buffett, Serena Williams, Amy Adams, Deepak Chopra, Diane von Furstenberg, David Beckham, Will I Am, Gordon Ramsay and Tom Hanks to name a few. This lovely 14x10 vertical Q-Book Medium with satin pages by Rachael is our Album of the Week. Samantha and Joseph were married To View More >>